- What it is: A unique, author-driven promotional event where thousands of ebooks become freely available for a limited time across multiple digital platforms.
- Origin: Created by romance author Zoe York on Boxing Day 2014 as a promotional strategy for indie authors.
- Availability: Readers can download hundreds of free ebooks that they can keep permanently.
- Genre Expansion: While it originated with a focus on romance novels, it has since expanded to include other genres such as cozy mysteries, historical fiction, dark romance, horror, and fantasy.
- Platform Availability: Despite the name, the event is not officially affiliated with Amazon. Ebooks are often available on other platforms including Kobo, Barnes & Noble, Google Play, and Apple Books.
- Duration: Typically lasts 24 hours.
- Benefits: A great opportunity for readers to discover new authors and for authors to gain visibility.
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